The fashion brand Edition has opened its first independent store in Singapore. This new boutique is a major retail expansion and is located in the famous Raffles City shopping mall at unit number 01 34. The brand, which is owned by the EPO Fashion Group and managed locally by Stylelab Singapore, previously operated inside a larger department store. This new standalone space marks a significant step forward for the brand.

A company representative stated that opening this boutique in such a prime location is a pivotal moment for Edition in Southeast Asia. The space allows the brand to fully express its identity and provide customers with a complete and curated shopping experience that was not possible before. The representative emphasized this opening is a direct investment in their Singaporean customers and a sign of their strong belief in the local market.

The timing of the store opening is perfect. It coincides with the launch of Edition’s new Winter 2025 Collection, which is called “Bound to Earth”. The new boutique will be the main place to shop this collection. While the full details of the collection were not specified, the press release noted it would reflect the brand’s contemporary style. Customers can expect to find the latest seasonal items in the new store.

The move from a shop inside another store to a standalone boutique demonstrates Edition’s commitment to long term growth in Singapore. This expansion shows a dedication to strengthening its direct connection with customers in the competitive luxury retail market.

The new boutique aims to become the top destination for shoppers looking for Edition’s unique take on sophisticated and modern fashion.

About the Brand
Edition is a contemporary fashion brand known for its modern aesthetic. It is part of the larger EPO Fashion Group. In Singapore, the brand’s operations are managed by Stylelab Singapore, which focuses on providing a premium retail experience in important Asian markets.